We work with scientific publications translating them into how a consumer or patient can understand them. We work with graphical summaries, abstracts, synopsis, high level overview of what anyone can understand. We research, sketch, and use PowerPoint for ease of presentations.
We at EpiConsults, Inc. work with different partners to align with cross functional partners, marketing, and medical affairs specialists and with graphic designers to decide on what communication needs to look like for the audience. We take printed and digital literature review to consumers and medical professionals and present best real world evidence.
We work on plain language summaries – taking something scientific and creating abstracts, summarized versions – such as the general public can read and understand. At EpiConsults, Inc. we work independently and remotely to understand issues to translate concepts, ideas. We are flexible and understand marketing and communications best practices.
We refer to storytelling as a clinical truthtelling or truthteller in narrative medicine. We frame an idea into narrative to inform, persuade, entertain or inspire. We simplify and educate to inspire and motivate an audience to launch a movement. We package ideas into an irresistible story that moves hearts and minds is one skill. We capitalize on Neuroscience creating a neural “stickiness” by using the functions of well documented brain chemicals like oxytocin on how the audience can become or feel empathic; cortisol to make the audience pay attention or dopamine to make the audience feel good. We know how story telling can trigger these chemicals and how they work and this had been proven scientifically.
We listen with no judgment, we use generous/kind no combative language, and create a detailed sensory journey: The more senses you can engage, the more memorable the story becomes. We use a sense of purpose and touch emotions, engage the listener, and inspire questions, comments and verbal interaction.
We use plain and easy language related to each target audience following the NIH checklist for communicating science and health research to the public.